Brian Gruber Fora TV

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"YouTube + C-SPAN" = Fora.TV, High Brow Video Site, Has Sponsorship Deal with Pfizer Fora.TV, is a bit of an amalgam of C-SPAN and YouTube: a vast collection of authoritative academic, government, NGO and business conferences, speeches and summits from around the globe. Health care is a substantial channel on Fora, and Pfizer has just come on board as the channel sponsor. It's the first sponsor for Fora. We think for image-conscience companies like Pfizer, being associated with such authoritative content is a big plus. As we figure out the commercialization of niche Web video, the sponsorship model is the way to go. Here's the Wall Street Journal's Lee Gomes with a very interesting take on the sector and Fora. William Randolph Hearst III is the principal investor in the company. I caught up with Fora founder and CEO Brian Gruber in his San Franicisco office a few weeks back. Brian is a former senior executive at C-SPAN and ZDTV. -- Andy Plesser Posted on Wednesday, September 12, 2007

Channel: People & Blogs
Uploaded: September 12, 2007 at 12:16 pm
Author: BeetTV

Length: 0:02:45
Rating: 5.00
Views: 1,179

Tags: Pfizer FORA Gruber

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